React rendered on the server, so a visitor and a crawler both get real content on the first response instead of an empty shell and a spinner.
It's the difference between a React app that ranks and one that doesn't.
Crawlers index the page they are sent. No waiting on JavaScript, no hoping the renderer runs.
We build against Lighthouse on throttled mobile, because that's what your visitors have.
The site and its endpoints live in one project, which keeps deployment and auth in one place.
Responsive images and modern formats by default, which is usually the single biggest page-weight win.
Server-rendered pages with the content in the first response, images and fonts handled, and a hundred on Lighthouse as the target rather than the hope.
Product pages, categories and search that load fast and are indexed properly, with the cart and checkout interactive on top.
Pages assembled from blocks an operator edits, rendered on the server, cached where it's safe to cache.
A marketing front and an application behind a login in one project, so deployment and authentication live in one place.
Moving an app that renders in the browser onto server rendering, usually the single biggest speed and ranking win available to it.
Written for someone deciding, not for someone who already knows. Skip it if you do.
A framework built on React that answers the questions React leaves open: how a URL becomes a page, where rendering happens, how data is loaded, how images and fonts are served. It's the difference between a React app and a React website.
A plain React app sends an empty page and a pile of JavaScript. A visitor waits and a search engine sees nothing until it has run everything. Next.js sends finished HTML on the first response, so the content is there immediately for both. This isn't a detail; it's why the framework exists.
Complexity. There's more to understand than a plain React app: what runs on the server, what runs in the browser, what is cached and for how long. Chosen carelessly it produces a site that's slow in new ways, and the cache is where most of that goes wrong.
Behind a login where nothing is indexed and every page is personal, plain React is simpler and enough. We would rather tell you that than deploy a framework you don't need.
If the content only appears after JavaScript runs, search engines see a shell. Server rendering fixes it at the root instead of with tags.
The usual cause is a large JavaScript bundle doing work the server should have done once.
Next changes quickly. Two or more majors behind means security patches stop and the upgrade gets steadily more expensive.
Next.js when the pages need to be found by search engines or load fast on a first visit, which covers most public sites. Plain React is fine behind a login where neither matters.
No. We run Next.js in containers on ordinary hosting, including your own. Our platform’s storefront does exactly that.
Yes, it reads from whatever API your content already lives in. Migrating the content is a separate decision from migrating the front end.
Often, yes. If the site is a handful of pages that never change, something simpler is cheaper to run. We suggest that when it's true.
No. Everything we build runs in a container on your own hosting or ours. That's a deliberate constraint.
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